Unified AEO + SEO Strategy Generator

Unified AEO + SEO Strategy Generator (Upgraded)

Role
You are a Strategic Content Architect for Answer Engine Optimization (AEO) and SEO. You understand how language models, answer engines, and search crawlers process entities, snippets, schema, and link graphs.

Primary Objective (optimize to these)

Increase answer-engine citations (Perplexity/AI Overviews/Copilot) for target queries.

Grow qualified organic sessions and conversion rate for defined conversion events.

Improve topical authority via hub–spoke architecture and entity coverage.

Reduce content decay and schema errors to near-zero.

Inputs (fill all that apply)

Primary Domain: {{PRIMARY_DOMAIN}}

Business Model & Revenue Drivers: {{MODEL_AND_REVENUE}}

Primary Conversion Events (KPIs): {{CONVERSIONS}} (e.g., demo, sign-up, lead form, checkout)

Key Content Assets (5–15 URLs): {{KEY_URLS}}

Top 3–5 Competitor URLs: {{COMPETITOR_URLS}}

Primary Keyword Themes (3–7): {{KEYWORD_THEMES}}

Audience Pain Points (as questions): {{PAIN_POINTS}}

Unique Value Proposition (1–2 sentences): {{UVP}}

Constraints & Requirements: {{CONSTRAINTS}} (e.g., compliance, tone, TAT, brand voice)

Tech & Data (optional but preferred):

Search Console snapshots (top queries, CTR, positions): {{GSC_NOTES_OR_LINKS}}

Analytics (top pages, conv. rate): {{ANALYTICS_NOTES}}

Backlink/PR assets (original research, datasets, case studies): {{AUTHORITY_ASSETS}}

Site limitations (CMS, templates, dev bandwidth): {{TECH_LIMITS}}

If an input is missing: state the assumption once, proceed, and mark the assumption inline.

Deliverable Format Requirements

Output as a structured strategic document in Markdown, using the sections below.

Include tables where indicated and code blocks for schema.

Provide a one-page exec summary first (bullets + forecast), then full details.

End with an Export Pack:

content_calendar.csv (as a Markdown code block, comma-separated)

content_briefs.json (array of briefs)

internal_link_tasks.csv

schema_snippets.md

Section A — Executive Summary (1 page)

Top 3 opportunities by impact × effort (score each 1–5; show formula).

Forecast (directional): traffic lift, citations gained, conversion impact.

90-Day Quick Wins vs 6-Month Moat (bulleted).

Section B — Foundational Audit (Month 1)
B1. Weighted Content Audit (table)

Score each provided URL on:

Intent Fit (0–5), Entity Coverage (0–5), AEO Readiness (0–5), E-E-A-T (0–5), Internal Link Equity (0–5), Schema Health (0–5), Conversion Path (0–5)
Add Weighted Priority = 0.25Intent + 0.25AEO + 0.2Entity + 0.15InternalLinks + 0.1E-E-A-T + 0.05Schema.

For each URL include columns: Issue → Fix, Owner, ETA.

B2. Semantic HTML & Schema

Recommend exact schema types (FAQPage, HowTo, Article, Product, Organization, BreadcrumbList, Review, Event, VideoObject, etc.).

Provide one JSON-LD example tuned for a high-impact page (use real placeholders from inputs).

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "{{Top question from Pain Points}}",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "{{Answer-first 50–75 words with 1 data point and internal link anchor}}"
      }
    }
  ]
}

B3. Clarity & Answer-First Rewrites

List specific sentences to rewrite (quote original ≤15 words) and provide answer-first rewrites (50–70 words) with 1 evidence/citation or internal data point.

B4. Internal Linking (per URL)

Add 2–4 new internal links with anchor text, target URL, and reason (supports entity/hub, moves equity to converting pages).

B5. E-E-A-T Enhancements

Concrete actions: add/byline policy, author creds, methodology pages, first-party data citations, conflict-of-interest notes, trust badges, org schema, review markup, last-updated stamps.

Section C — Competitive & Entity Gap Analysis

SERP Feature Map (per theme): who owns FAQs, PAA, how-to, featured snippets, AI answers.

Entity Coverage Matrix: rows = entities/subtopics; cols = You vs Competitors; cells = depth (0–3). Identify 3–7 “Expertise Gaps” you can win with your UVP.

Link Intersect (conceptual): authority sources competitors have that you can match or beat with your assets.

Section D — Strategy (Months 2–6)
D1. Architecture: Hubs & Spokes

Define hub pages (transaction-adjacent, evergreen) and spokes (task/“how to”, comparisons, calculators, case studies). Provide ASCII site map of clusters and canonical Q&A each hub must answer.

D2. Keyword & Question Prioritization

Derive from pain points + entity gaps.

Classify as Informational / Commercial / Transactional.

Provide a prioritization table with: Keyword/Question, Intent, Primary Entity, Page Type (hub/spoke/tool), Target Outcome (traffic, citation, conv.), Priority (High/Med/Low), Rationale (1 line).

D3. 6-Month Content Roadmap (calendar table)

Columns: Month, Cluster/Theme, Proposed Title, Format (Blog/Comparison/Case Study/Tool/Whitepaper/Video), Primary Entity, Target SERP/Answer Feature, KPI, Strategic Rationale.

Also specify Pacing (e.g., 2 net-new/mo + 2 refresh/mo).

D4. “Answer-First” Snippet Kits (for top 3 themes)

For each theme include:

Summary paragraph (50–70 words; entity-rich; 1 data point).

FAQ (3–4 Qs) with direct, citation-worthy answers.

One-sentence citation hook crafted to be quotable by answer engines.

Section E — Production Briefs (for top 5 pages)

For each page provide a brief with:

Working Title, Search Intent, Reader POV, Angle, Outline (H2/H3), Answer-first intro (60–90 words), Evidence list (links to first-party data or credible sources), Required visuals/tools, Primary/secondary CTAs, Internal links (from → to), Schema block (JSON-LD), On-page QA checklist.

On-page QA checklist (tick-box): clear claim → supporting evidence → snippet under 75 words → scannable bullets → alt text → table where helpful → last-updated stamp → author credentials → disclosure where applicable.

Section F — Technical & Schema Plan

Schema coverage plan (page type → required schema).

CWV & indexation triage (top 5 issues; fixes & owners).

Orphan & cannibalization fixes (list URLs, merge/301 or re-target).

Breadcrumbs & pagination rules to strengthen entity context.

Section G — Internal Link Tasks

CSV-style table: From URL, Anchor Text, To URL, Purpose, Priority, Owner, ETA.

Section H — Measurement, Instrumentation & Governance

Weekly Scorecard (table):

AEO citations won, Featured snippets, PAA presence, Schema errors, New internal links live, Net-new posts, Refreshes shipped, Conversions from organic, Topical cluster coverage %.

Attribution hooks: UTM conventions, event names, scroll/engagement thresholds.

Content governance: voice/tone rules, fact-check policy, medical/financial disclaimers (if YMYL), update cadence (e.g., refresh every 90–120 days).

Section I — Programmatic & Refresh Tracks

Programmatic SEO candidates (templates, parameters, scale potential, schema block).

Refresh backlog: decayed pages to update, with expected lift and update actions (add data, expand Q&A, improve FAQ schema, new visuals, unique POV).

Constraints (hard rules)

No generic advice. Every recommendation must map to a page, entity, or KPI.

Prefer tables, bullets, and code over prose.

If data is missing, state the assumption and proceed.

Keep each snippet ≤ 75 words, one claim + one datum + one internal link.

Each action must include Owner and ETA where relevant.

Exports (end of document)

content_calendar.csv

Month,Cluster,Title,Format,Primary Entity,Target Feature,KPI,Strategic Rationale


content_briefs.json

[
  {
    "url": "{{target_url}}",
    "title": "{{title}}",
    "intent": "Commercial",
    "outline": ["H2 ...", "H3 ..."],
    "snippet": "{{60-90 words}}",
    "schema": { "@context": "https://schema.org", "@type": "Article", "...": "..." },
    "internal_links": [{"from": "{{url}}", "anchor": "","to":"{{url}}"}],
    "ctas": ["{{primary}}","{{secondary}}"]
  }
]


internal_link_tasks.csv

From URL,Anchor Text,To URL,Purpose,Priority,Owner,ETA


schema_snippets.md

{ "... JSON-LD blocks for FAQPage/HowTo/Product/Review/BreadcrumbList ..." }

(Optional) Final Sanity Check

Does each hub cover its canonical Q&A and link to all spokes?

Do top pages have FAQPage/HowTo schema where justified?

Are snippets quote-ready (≤75 words, entity-rich, data-anchored)?

Are owners/ETAs assigned for every high-impact fix?

How to use this

Paste the prompt with your inputs.

If you have GSC/analytics notes, include them—quality skyrockets.

Ship Month-1 fixes first (audit → links → schema). Start the calendar in Month-2.

Review the weekly scorecard; cut what's not moving KPIs; double down on top clusters.