Competitor Gap Analyzer Skill in Claude

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Competitor Gap Analyzer Skill in Claude

Use Case: Research competitors' content strategies and identify gaps, opportunities, and underserved topics where you can win.

Prompt

Prompt:
Help me create a Skill called "Competitor Content Gap Analyzer" that researches competitor content and identifies opportunities where I can create better, more comprehensive content.

## Skill Purpose
Analyze 3-5 competitors' content strategies to identify:
- Topics they're ranking for that I'm not
- Content gaps where no one is serving the audience well
- Opportunities to create definitive, superior content
- Keywords and queries I should target
- Content formats that are underutilized in my space

## When to Use This Skill
Use this skill when I need to:
- Build a content strategy for a new niche or market
- Find quick-win content opportunities
- Understand what's working for competitors
- Identify topics where I can differentiate
- Plan a content roadmap for the next quarter

## Required Inputs
Ask me for:
1. [My website/business] - URL or description of what I do
2. [Competitor URLs] - 3-5 competitor websites to analyze
3. [Content goals] - traffic, leads, authority, sales
4. [Content types I can create] - blog, video, podcast, tools, templates, courses
5. [Resources available] - team size, budget, time constraints

## Analysis Process
For each competitor, research and identify:

1. **Top-performing content**
   - Most-trafficked pages
   - Most-shared content
   - Most-linked content
   - Content that ranks for high-value keywords

2. **Content types and formats**
   - Blog posts, guides, case studies, tools, videos, podcasts
   - Average content depth (word count, production quality)
   - Update frequency

3. **Topics and themes**
   - Main content pillars
   - Keyword clusters they target
   - Audience pain points they address

4. **Gaps and weaknesses**
   - Thin or outdated content
   - Topics they mention but don't fully cover
   - Questions they don't answer
   - Content formats they ignore

## Output Format
Provide:

### 1. Competitor Overview Table
| Competitor | Content Strengths | Content Weaknesses | Top Keywords | Content Frequency |

### 2. Content Gap Opportunities (Prioritized)
For each opportunity:
- **Topic/Keyword** - what to create content about
- **Gap type** - untapped topic, shallow coverage, outdated content, missing format
- **Difficulty** - easy/medium/hard to rank or gain traction
- **Potential impact** - estimated traffic/leads/authority gain
- **Content angle** - unique approach or POV to take
- **Format recommendation** - blog, video, tool, template, guide

### 3. Quick-Win Content Ideas (Top 10)
List 10 specific content pieces to create, formatted as:
- **Title idea**
- **Why it's a gap**
- **Estimated difficulty**
- **Keyword target**

### 4. Long-Term Pillar Opportunities (3-5)
Identify bigger content plays:
- **Pillar topic**
- **Why it matters**
- **Subtopics to cover**
- **Content hub structure**
- **Resources needed**

### 5. Strategic Recommendations
- Overall content strategy insights
- Differentiation opportunities
- Content format innovations for the space
- Link-building opportunities

## Research Guidelines
- Focus on content that drives measurable results (traffic, links, conversions)
- Look beyond just blog posts (consider videos, tools, templates, communities)
- Identify not just what competitors do, but what the audience needs that no one provides
- Consider content opportunities at different funnel stages (awareness, consideration, decision)
- Note seasonal or timely content opportunities

Create this skill so I can find and dominate content opportunities my competitors are missing.
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Instructions

Use this to create a Skill in Claude

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer

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