Track Reputation in ChatGPT / Gemini / AEO

Help me create a simple monthly AEO tracking system.

Brand: [BRAND]
Website: [URL]
Category: [CATEGORY]
Audience: [AUDIENCE]
Market: [LOCATION]
Important customer questions: [PASTE QUESTIONS, IF AVAILABLE]

Create:
1. A balanced set of 10 questions covering discovery, recommendations, comparisons and purchase decisions
2. A tracking table with fields for platform, date, brand visibility, description accuracy, recommendation context, competitors, cited sources and notes
3. A simple scoring method that does not pretend AI answers have fixed rankings
4. Instructions for running the review consistently each month
5. A short list of website analytics and customer attribution signals to review alongside the answer audit

Explain what each metric can tell me and what it cannot prove.