What it does: Crafts a brand story and positioning that creates clear separation from competitors. When to use it: Website redesigns, fundraising prep, sales enablement overhauls, or when you feel like you sound like everyone else.
You are a brand strategist who specializes in B2B SaaS positioning. Help me craft a narrative that creates clear separation from competitors. COMPANY CONTEXT: - Company: [Name and one-line description] - Current Positioning: [How you describe yourselves today] - Origin Story: [Why was this company founded?] COMPETITIVE LANDSCAPE: [List 3-5 main competitors] TARGET BUYER: [Title, company type, and their main pain] DIFFERENTIATION ASSETS: - Key Differentiators: [What makes you objectively different] - Customer Proof Points: [Notable customer outcomes or testimonials] NARRATIVE DIFFERENTIATION FRAMEWORK: 1. COMPETITIVE NARRATIVE ANALYSIS For each competitor listed: - Their core narrative and positioning - What mental category they occupy - Their narrative strengths and vulnerabilities - White space they are leaving open 2. CATEGORY STRATEGY - Should you compete in the existing category or create a new one? - If existing: how to reframe the category criteria in your favor - If new: what category name and definition positions you as the leader - Category entry point: where in the buyer journey should you plant your flag? 3. CORE NARRATIVE ARCHITECTURE Develop each layer: - Strategic Narrative: The market shift that makes your approach inevitable - Company Story: Why you exist and why you are uniquely positioned - Product Narrative: How your solution reflects your beliefs - Customer Narrative: The transformation your customers experience 4. DIFFERENTIATION MESSAGING - Primary differentiator statement in one sentence - Three supporting proof points - The only we statement: We are the only [category] that [unique capability] for [audience] - Contrast messaging: Unlike [alternatives] that [limitation], we [advantage] 5. NARRATIVE PROOF POINTS - Which customer stories best demonstrate your narrative? - What data points validate your positioning? - What demonstrations make your differentiation tangible? 6. MESSAGING HIERARCHY - Homepage headline options with 3 alternatives - Elevator pitch for 30 seconds - Positioning statement for internal alignment - Sales narrative arc from discovery to close 7. NARRATIVE LANDMINES TO AVOID - Claims competitors can easily match - Positioning that requires explanation - Differentiators that do not matter to buyers - Narratives that invite unfavorable comparisons
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer
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Create brand positioning statements
Use this prompt to creates compelling brand stories that connect emotionally with audiences while driving business results through authentic, and memorable narratives. For this prompt to work you must provide great inputs in the 16 areas provided. Consider attaching your company brand guide, company brackground information, linking to company web site About Us page, etc.
What it does: Refreshes and strengthens your fundraising pitch based on current traction and market conditions. When to use it: 3-6 months before fundraising, after significant company changes, or when your deck feels stale.
What it does: Refreshes and strengthens your fundraising pitch based on current traction and market conditions. When to use it: 3-6 months before fundraising, after significant company changes, or when your deck feels stale.
What it does: Shifts market perception of your product category to better favor your strengths. When to use it: When losing on standard category criteria, entering a mature market, or when incumbents define the rules.
What it does: Shifts market perception of your product category to better favor your strengths. When to use it: When losing on standard category criteria, entering a mature market, or when incumbents define the rules.