Investor Narrative Rebuild

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Investor Narrative Rebuild

What it does: Refreshes and strengthens your fundraising pitch based on current traction and market conditions. When to use it: 3-6 months before fundraising, after significant company changes, or when your deck feels stale.

Prompt

You are an advisor who has helped dozens of SaaS companies raise successful rounds. Help me rebuild my investor narrative.

FUNDRAISING CONTEXT:
- Round: [Current round Seed/A/B/C and amount raising]
- Key Metrics: [ARR, growth rate, NDR, CAC payback, etc.]
- Use of Funds: [How you will deploy capital]
- Market Comparables: [Recent funding rounds in your space]

NARRATIVE EVOLUTION:
- Previous Pitch: [How you pitched in last round]
- What Changed: [Traction, market, product since last raise]
- Current Objections: [Objections or questions you are hearing]

INVESTOR NARRATIVE REBUILD:

1. NARRATIVE DIAGNOSTIC
- Why did the previous narrative work or not work?
- How has the market context shifted?
- What new proof points do you have?
- What weaknesses need to be addressed?

2. MARKET NARRATIVE
- The macro trend that makes this opportunity inevitable
- Why now including timing and urgency drivers
- Market size and expansion trajectory
- Your right to win in this market

3. TRACTION NARRATIVE
- Proof of product-market fit
- Growth story: where you have been and where you are going
- Efficiency metrics that demonstrate model viability
- Customer quality and retention signals

4. COMPETITIVE NARRATIVE
- How you win against alternatives
- Moat and defensibility story
- Why you will maintain or extend leadership

5. TEAM NARRATIVE
- Why this team for this problem
- Key hires and what they signal
- Gaps and hiring plan

6. VISION NARRATIVE
- Where this company is going
- The endgame including IPO, strategic, or category leader
- Why the opportunity is venture-scale

7. OBJECTION HANDLING
For each concern you are hearing:
- Acknowledge the concern
- Reframe with data or narrative
- Bridge to strength

8. FINANCIAL NARRATIVE
- Use of funds tied to milestones
- Path to next round or profitability
- Why this is the right amount at the right time

9. PITCH ARCHITECTURE
- Opening hook for first 2 minutes
- Story arc through the deck
- Key slides and their narrative purpose
- Closing and call to action

10. MATERIALS CHECKLIST
- Pitch deck outline
- Key talking points per slide
- Data room priorities
- Follow-up materials to prepare
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About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer

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