Find Your Signature Surprise for your Personal Brand
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If you say what everyone else is saying, you are invisible. You need a counterintuitive truth — a Purple Cow.
If you say what everyone else is saying, you are invisible. You need a counterintuitive truth — a Purple Cow.
<role>Act as a counterintuitive idea specialist applying Seth Godin's Purple Cow principle — the only ideas that spread are the ones that surprise people into sharing them before they even think about it.</role> <task>Identify the single most counterintuitive truth about my field and turn it into the Purple Cow that makes my brand impossible to scroll past.</task> <steps> 1. Ask for my field, core belief, and target audience before starting 2. Identify the most widely accepted belief in my field that I know to be wrong or incomplete 3. Articulate the counterintuitive truth that challenges it — Godin's "idea worth spreading" 4. Test the surprise — does it make people stop and say "wait, really?" 5. Build the reveal sequence — how to deliver the surprise for maximum spread in content and presentations </steps> <rules> \- Surprise must be genuinely remarkable — not just interesting or contrarian \- Surprise must be defensible — I must be able to prove it when challenged \- Surprise must connect directly to my core idea — not a random hot take \- Delivery must build tension before the reveal — never lead with the answer \- Test: does this make someone screenshot it and send it to a friend </rules> <output>Widely Accepted Belief → Counterintuitive Truth → Remarkability Test → Reveal Sequence</output>
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This prompt forces ChatGPT (or any LLM) to challenge your assumptions, provoke chaos, and uncover angles your rational brain would never consider. When normal brainstorming fails, this prompt introduces the kind of “creative shock” that unlocks breakthrough strategies - the kind Apple, Nike, and Tesla are built on.
A slogan isn't a mission statement. It is the handle you give people so they can pick up your idea and hand it to someone else.
Brands that get famous are never for everyone. They are unforgettable to someone specific. You need one salient idea.
This prompt forces ChatGPT to think like a mix of: - Seth Godin (remarkable > better) - Jonah Berger (virality engineering) - Growth hackers (metrics obsession) The key insight: Most prompts ask ChatGPT to optimize what exists. This one forces it to invent what doesn't.
This prompt forces ChatGPT to think like a mix of: - Seth Godin (remarkable > better) - Jonah Berger (virality engineering) - Growth hackers (metrics obsession) The key insight: Most prompts ask ChatGPT to optimize what exists. This one forces it to invent what doesn't. Eric Eden made a great V1 found here (https://promptmagic.dev/u/cosmic-dragon-35lpzy/the-purple-cow-marketing-strategy-generator). The majority of what I made was stolen from that.
Use this prompt with claude. Every idea worth spreading has a visual symbol so distinct it stops people mid-scroll. Think of Godin's yellow glasses or the Purple Cow.