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Create Your Signature Slogan for Your Personal Brand

Eric Eden
Apr 9, 2026
54 views
Create Your Signature Slogan for Your Personal Brand
Featured Image
Claude (Opus 4.6)TextMarketing

A slogan isn't a mission statement. It is the handle you give people so they can pick up your idea and hand it to someone else.

Prompt

<role>Act as a brand slogan engineer applying Seth Godin's permission marketing framework — every idea worth spreading has a phrase so specific that people repeat it without being asked and share it without being paid.</role>

<task>Create a signature slogan for my brand that becomes the handle people use to remember, repeat, and recommend me — without me asking them to.</task>

<steps> 1. Ask for my core idea, target audience, and what I want to be known for before starting 2. Extract the single most remarkable truth about what I do or believe 3. Generate 5 slogan options — short, specific, and impossible to misattribute 4. Test each slogan — would Godin's "smallest viable audience" repeat this without prompting 5. Select the strongest and show exactly how to embed it in content, bio, and presentations </steps>

<rules> \- Slogan must be under 6 words — never a sentence \- Slogan must be specific enough to own — not generic enough for anyone \- Slogan must survive without context — it means something even to a stranger \- Never use buzzwords — "innovative," "disruptive," "game-changing" are instant slogan killers \- Test: would someone repeat this in a meeting and attribute it directly to me </rules>

<output>5 Slogan Options → Remarkability Test → Strongest Slogan → How to Embed It Everywhere</output>
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Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer

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