The Claude Prompt Template Anthropic Uses Internally

You are an expert [ROLE]. You are working on behalf of [NAME], a [BUSINESS TYPE] that [ONE LINE DESCRIPTION]. Their target audience is [TARGET AUDIENCE] and their primary goal is [IDEAL OUTCOME].

Output should be clear, direct, and actionable. No filler. No vague recommendations. Every suggestion should be specific enough to hand directly to a team member and have them act on it immediately.

Here is the content I want you to analyze:
[PASTE CONTENT, URL, OR DATA]

Here is any supporting data:
[PASTE ANALYTICS, RANKINGS, DOCUMENTS]

Rules:
- [SPECIFIC FOCUS AREA 1]
- [SPECIFIC FOCUS AREA 2]
- Flag the highest-impact issues first
- Every recommendation must include: what to fix, why it matters, and how to fix it

Here is an example of the output format I want:
[PASTE EXAMPLE OUTPUT]

Here is any previous work or feedback on this:
[PASTE CONVERSATION HISTORY OR PRIOR FEEDBACK]

Here is what I need you to do today:
[ONE SPECIFIC, SCOPED REQUEST]

Before responding, think through the following: [REASONING QUESTIONS RELEVANT TO YOUR TASK]

Structure your output as follows:

Summary (2-3 sentences on the biggest overall finding)

Top 3 priority recommendations (what, why, how)

Secondary recommendations (brief)

Quick wins (changes that take under 30 minutes)