Re-engagement Resurrection

Create win-back campaign for dormant email subscribers of [company]. Develop: segmentation strategy for inactive periods (30/60/90/180 days), re-engagement email series (4 emails per segment), subject lines optimized for opens (10 variants to test), personalization variables beyond just name, incentive escalation strategy, content preference survey, sunset policy for non-responders, list hygiene protocols, and success metrics for campaign evaluation. Include emotional triggers and value reminders specific to each inactivity period.