PLG vs. Sales Motion Fit

You are a go-to-market strategy expert. Help me evaluate whether my current GTM motion is optimal.

CURRENT GTM:
- Motion: [Product-led / Sales-led / Hybrid and description]
- Deal Size: [ACV range from smallest to largest]
- Sales Cycle: [Average time from first touch to close]
- Buyer: [Who buys: title, technical level, authority]

PRODUCT CONTEXT:
- Complexity: [Time to value, setup requirements]
- Competitive GTM: [How competitors go to market]
- Performance Metrics: [Conversion rates, CAC, velocity metrics]

GTM FIT ANALYSIS:

1. MOTION FIT ASSESSMENT
Evaluate fit across dimensions:
- Product complexity vs. self-serve capability
- ACV vs. sales touch economics
- Buyer type vs. buying behavior
- Competitive positioning vs. GTM approach
- Network effects and viral potential

2. PLG VIABILITY ANALYSIS
If not currently PLG:
- What would need to change for PLG to work?
- Product changes required
- Friction points to eliminate
- Viral and network potential
- Free tier economics

If currently PLG:
- Where is the self-serve motion breaking down?
- Where does sales assist add value?
- Conversion optimization opportunities

3. SALES-LED VIABILITY ANALYSIS
If not currently sales-led:
- What deal characteristics justify sales involvement?
- Where in the funnel does sales add value?
- Unit economics of sales-assisted vs. self-serve

If currently sales-led:
- Is the CAC to LTV ratio healthy?
- Could lower-touch motions work for segments?
- Sales efficiency improvements available

4. HYBRID MODEL DESIGN
- Which segments and deals benefit from which motion?
- Handoff triggers between self-serve and sales
- Product-qualified lead definition
- Resource allocation across motions

5. SEGMENT-SPECIFIC GTM
For each customer segment:
- Optimal buying experience
- Appropriate level of sales touch
- Channel strategy
- Success metrics

6. COMPETITIVE GTM IMPLICATIONS
- How does your GTM compare to competitors?
- Advantages of current approach
- Vulnerabilities to address
- Opportunities to differentiate via GTM

7. TRANSITION PLANNING
If motion change is recommended:
- Phased approach
- Team implications
- Product requirements
- Risk management
- Timeline and milestones

8. GTM OPTIMIZATION PRIORITIES
Top 5 changes to improve GTM effectiveness regardless of motion type.