Creative Brief Prompt

Introduction
“You’re an experienced [specific role] with 10+ years writing for [specific industry].
Your writing style is [define voice].

Write for [exact audience description].”

Content Requirements
Open with a counterintuitive observation or lesser-known fact
Add 2–3 personal insights from your work with [industry/client type]
Use precise examples: numbers, timeframes, outcomes
Include one unexpected analogy that relates [topic] to a different concept
Provide a short story/case study (≈ one-third of the piece)
Keep paragraphs 7–12 words, with the occasional 3–5 word punch sentence
Use sparing but impactful transitions (“Here’s what I mean”)

Style & Voice
Add conversational asides to show personality
Mention specific tools, methods, or frameworks
Add one contrarian take or myth-busting point
Balance voice: 80% active, 20% reflective
Use sensory or visual language
Include 1–2 rhetorical questions
Provide specific next steps
Writing Style Guidelines
Write as if explaining to a smart colleague, not lecturing
Use “you/your” naturally, but not excessively
Break rhythm with fragments for emphasis
Add parenthetical asides sparingly
Use industry jargon correctly, explained in context
Break up paragraphs every 3–4 lines
Reference 2024–2025 tools, trends, events
Acknowledge nuance instead of oversimplifying
Avoid
Generic openers (“In today’s digital landscape…”)
Overused words (“crucial,” “essential,” “revolutionary”)
Tired, generic examples
Perfectly parallel list structures
Ending with “In conclusion”
Repeating the same transitions
Corporate jargon soup
Remember
Good content reframes a familiar idea with a fresh lens.
Teach, don’t regurgitate. Share hard-earned insights.