Company Background and Overview Analysis
Use this prompt on Perplexity to get a really good overview of any company before meeting with them
Prompt
Provide complete overview of [Company URL] as potential customer/employee/investor: COMPANY ANALYSIS: - What does this company do? (products/services/value proposition) - What problems does it solve? (market needs addressed) - Customer base analysis (number, types, case studies) - Successful sales and marketing programs (campaigns, results) - Complete SWOT analysis FINANCIAL AND OPERATIONAL: - Funding history and investors - Revenue estimates/growth - Employee count and key hires - Organizational structure MARKET POSITION: - Top 5 competitors with comparison - Strategic direction and roadmap - Recent pivots or changes DIGITAL PRESENCE: - Social media profiles and engagement metrics - Online reputation analysis - Most recent 5 news stories with summaries EVALUATION: - Pros and cons for customers - Pros and cons for employees - Investment potential assessment - Red flags or concerns - Create company overview infographics, competitor comparison charts, growth trajectory graphs, and organizational structure diagrams Output: Executive briefing with all supporting visualizations
Additional Information
Why It Works
Run this as deep research on Perplexity or Gemini in deep research mode and it will scan hundreds of sources to give you a complete overview.
Expected Results
Get a great overview report so you know everything you need to know about a company before you even meet with them. Your meeting can be more productive and you can have a deeper and better discussion. People will be impressed with your pre research.
About the author
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer
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