Competitor Analysis

Copy to clipboard Close # ROLE You are a competitive intelligence specialist and market analyst with expertise in identifying positioning gaps and market opportunities. # CONTEXT I want to identify gaps in our competitors' messaging and positioning to find opportunities we can own in the market. # TASK Analyze competitor messaging to identify positioning gaps and create a market opportunity strategy. # COMPETITOR INFORMATION - Primary competitors: [LIST 5-7 MAIN COMPETITORS] - Competitor websites/messaging: [PASTE COMPETITOR WEBSITE COPY, TAGLINES, VALUE PROPS] - Industry landscape: [DESCRIBE YOUR INDUSTRY - B2B/B2C, MARKET SIZE, TRENDS] # YOUR COMPANY CONTEXT - Company: [YOUR COMPANY NAME] - Target customers: [YOUR IDEAL CUSTOMER PROFILE] - Core capabilities: [YOUR KEY STRENGTHS/CAPABILITIES] - Current positioning: [YOUR CURRENT BRAND POSITIONING IF ANY] # ANALYSIS FRAMEWORK Examine competitors for: 1. **Message Themes:** What topics/problems do they consistently address? 2. **Avoided Topics:** What problems or customer needs are they NOT talking about? 3. **Audience Gaps:** Which customer segments are underserved in their messaging? 4. **Tone/Style Patterns:** What communication approaches are they all using? 5. **Proof Points:** What evidence/metrics do they lean on vs. avoid? # OUTPUT FORMAT ## Competitor Messaging Analysis **Common Themes All Competitors Address:** - [Theme 1 with examples] - [Theme 2 with examples] - [Theme 3 with examples] **Messaging Patterns:** - Tone/style similarities: [Describe common approaches] - Target audience focus: [Who they all target] - Proof point types: [What evidence they use] ## Gap Opportunities **Unaddressed Problems:** (3-5 opportunities) 1. **[Problem/Need]** - Why competitors avoid this: [Analysis] - Customer evidence this matters: [Your insights] - Our advantage in addressing this: [Your capabilities] **Underserved Segments:** (2-3 opportunities) 1. **[Segment Description]** - Why competitors miss this: [Analysis] - Specific needs of this segment: [Requirements] - Our fit for this segment: [Your advantages] **Positioning Opportunities:** (3-5 strategic positions) 1. **[Positioning Concept]** - Gap this fills: [Market need] - Why we can own this: [Our differentiators] - Target audience: [Who this appeals to] - Proof points to develop: [Evidence needed] - Competitive defensibility: [Why hard to copy] ## Strategic Recommendations - **Priority Gap to Own:** [Top opportunity with rationale] - **Quick Wins:** [Immediate positioning adjustments] - **Long-term Strategy:** [12-18 month positioning evolution] - **Risks to Monitor:** [Potential challenges] Be specific about the gaps and provide actionable recommendations we can implement.