KPI Dashboard Architect

Eric Eden

Sep 21, 2025

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Creates a full‑funnel KPI dashboard (GA4/Data Studio/Sheets) with alerts and benchmarks.

Design comprehensive marketing dashboard for [company] tracking [goals]. Include: North Star metric definition, leading and lagging indicators, channel-specific metrics (organic, paid, social, email), conversion funnel visualization, cohort analysis setup, attribution modeling recommendations, custom dimensions and metrics, automated alerting thresholds, competitive benchmarking metrics, and ROI/ROAS calculations. Provide Google Analytics 4 setup guide, Data Studio template, and Excel/Sheets backup dashboard.

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer