Company Background and Overview Analysis

Eric Eden

Jul 30, 2025

1 views

Company Overview

Company Research

Competitor Research

Perplexity

Web Search Prompt

Use this prompt on Perplexity to get a really good overview of any company before meeting with them

Provide complete overview of [Company URL] as potential customer/employee/investor:

COMPANY ANALYSIS:
- What does this company do? (products/services/value proposition)
- What problems does it solve? (market needs addressed)
- Customer base analysis (number, types, case studies)
- Successful sales and marketing programs (campaigns, results)
- Complete SWOT analysis

FINANCIAL AND OPERATIONAL:
- Funding history and investors
- Revenue estimates/growth
- Employee count and key hires
- Organizational structure

MARKET POSITION:
- Top 5 competitors with comparison
- Strategic direction and roadmap
- Recent pivots or changes

DIGITAL PRESENCE:
- Social media profiles and engagement metrics
- Online reputation analysis
- Most recent 5 news stories with summaries

EVALUATION:
- Pros and cons for customers
- Pros and cons for employees
- Investment potential assessment
- Red flags or concerns
- Create company overview infographics, competitor comparison charts, growth trajectory graphs, and organizational structure diagrams

Output: Executive briefing with all supporting visualizations