Feature-to-Benefit-to-Proof Translator

Eric Eden

Sep 4, 2025

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Converts a raw feature into an executive-level benefit with proof. Produces a polished ‘knockout’ paragraph ready for proposals.

Act as a strategic advisor. Take this product feature: "[Feature Description]." 1. Translate it into a clear business **Benefit** for a [Target Executive Persona]. 2. Provide a **Proof Point** (customer story, data point) that substantiates it. 3. Frame it as a "Knockout" paragraph for a proposal.

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer