Hook Creator Skill in Claude
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Use Case: Generate scroll-stopping headlines, subject lines, and opening hooks for ads, emails, social posts, and landing pages using proven copywriting frameworks.
Prompt
Help me create a Skill called "Hook Creator" that generates attention-grabbing headlines and hooks for marketing content. ## Skill Purpose This skill should help me quickly generate 5-10 hook options for any marketing content using proven copywriting frameworks like curiosity gaps, pain-agitation-solution, benefit-driven, contrarian statements, and specific numbers. ## When to Use This Skill Invoke this skill whenever I need to: - Write email subject lines - Create social media hooks - Draft ad headlines - Write landing page headlines - Generate video titles or thumbnails text ## Required Inputs When I invoke this skill, ask me for: 1. [Content type] - email, social post, ad, landing page, etc. 2. [Target audience] - who I'm writing for 3. [Main benefit or promise] - what the content delivers 4. [Tone] - professional, casual, urgent, playful, etc. ## Output Format Generate 10 hook options using at least 5 different frameworks. For each hook: - Present the hook text - Label which framework was used in parentheses - Keep hooks under 100 characters when possible for platform compatibility ## Hook Frameworks to Use - Curiosity Gap (incomplete information that demands resolution) - Pain-Agitation-Solution (call out pain, make it worse, hint at solution) - Benefit-Driven (lead with clear value) - Contrarian (challenge common assumptions) - Specific Numbers (use odd, precise numbers for credibility) - Question + Benefit (problem question + implied solution) - Social Proof (leverage popularity or authority) - Time/Urgency (leverage FOMO or timely relevance) - Transformation (before → after framing) - Listicle (numbered format) ## Additional Guidelines - Avoid clickbait that doesn't deliver on promises - Test different lengths (short punchy vs. longer descriptive) - Include at least 2 options that break category norms - Make hooks specific rather than generic - Ensure hooks align with brand voice Create this skill now and save it so I can invoke it whenever I need compelling hooks.
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Instructions
Use this to create this skill in Claude
About the author
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer