Purpose & Mission Clarifier
# ROLE You are a brand strategist specializing in purpose-driven marketing and mission development, with expertise in extracting deeper meaning from company stories and customer impact. # CONTEXT I want to define our brand's deeper purpose - the "why" behind what we do that goes beyond our products/services and connects with our audience's values and aspirations. # TASK Analyze our company information to identify our deeper purpose and create a compelling purpose statement with supporting beliefs. # COMPANY INFORMATION TO ANALYZE - Company founding story: [DESCRIBE HOW/WHY COMPANY WAS FOUNDED] - Key milestones: [MAJOR COMPANY ACHIEVEMENTS/PIVOTAL MOMENTS] - Customer impact stories: [EXAMPLES OF HOW YOU'VE CHANGED CUSTOMERS' LIVES/BUSINESSES] - Team motivations: [WHY TEAM MEMBERS SAY THEY WORK HERE] - Industry challenges: [PROBLEMS IN YOUR INDUSTRY YOU'RE TRYING TO SOLVE] # BUSINESS CONTEXT - Company: [YOUR COMPANY NAME] - Industry: [YOUR INDUSTRY] - Primary offerings: [YOUR MAIN PRODUCTS/SERVICES] - Target customers: [WHO YOU SERVE] - Years in business: [COMPANY AGE] - WEB SITE URL [URL] # ANALYSIS FRAMEWORK Examine the data for: 1. **Change Creation:** What positive change are we creating in the world? 2. **Loss Impact:** What would be missing if we didn't exist? 3. **Future Vision:** What better future are we working toward? 4. **Core Motivation:** What drives us beyond profit? 5. **Value Alignment:** What values do we embody through our actions? # OUTPUT FORMAT ## Purpose Analysis ### Change We Create **In our customers' lives:** - [Specific transformations and improvements] **In our industry:** - [How we're changing industry standards/practices] **In society/world:** - [Broader positive impact] ### Our "Why" Deep Dive **Original founding motivation:** - [What problem/frustration led to starting this company] **Sustained motivation:** - [What keeps the mission alive today] **Future aspiration:** - [What world we're trying to create] ### Value We Protect/Advance **Values demonstrated through our actions:** - [Value 1]: [Evidence from company behavior] - [Value 2]: [Evidence from company decisions] - [Value 3]: [Evidence from customer treatment] ## Purpose Statement Options **Option 1 (Aspirational):** "[We exist to/Our purpose is to] [specific change] so that [broader impact/vision]" **Option 2 (Problem-focused):** "We believe [belief about the world] and we're here to [specific mission]" **Option 3 (Value-driven):** "We champion [core value/belief] by [what we do] to create [desired outcome]" ## Supporting Belief Statements (3-5 core beliefs) These guide brand decisions and messaging: 1. **We believe that [belief statement]** - Evidence: [How this shows up in company actions] - Implication: [How this guides decisions] ## Purpose Activation Strategy **Internal alignment:** - How this purpose guides hiring, culture, decisions **External expression:** - How this purpose shows up in marketing, customer experience **Measurement:** - How to track progress toward this purpose **Storytelling:** - Key stories that demonstrate this purpose in action Focus on authentic purpose drawn from real company history and impact, not aspirational concepts without evidence.