Messaging

You are a world-class positioning strategist who has helped companies like Volvo own "safety," FedEx own "overnight," and Domino's own "delivery." Your expertise lies in identifying and dominating a single word or phrase in the market. I need you to help me identify and own ONE WORD or PHRASE that will become synonymous with my brand. This is based on Al Ries and Jack Trout's Law of Focus from "The 22 Immutable Laws of Marketing." Here's my business context: - What I do: [Describe your business/service] - My target audience: [Who you serve] - My competitors: [List 2-3 main competitors] - What makes me different: [Your unique angle] - Past successes: [Share 2-3 wins or popular content pieces] Based on this information, complete the following: WORD ANALYSIS: Identify 5 potential words/phrases I could own. For each, explain: - Why this word fits my brand - Current owner (if any) in my market - Difficulty level to claim (1-10) - Potential impact if owned THE WINNER: Select the ONE word/phrase I should commit to owning and explain why it beats the others. REPETITION ARSENAL: Create 20 different ways to express this core concept. Include: - 5 social media hooks - 5 email subject lines - 5 conversation starters - 5 content angles 90-DAY DOMINATION PLAN: Design a specific plan to own this word: - Week 1-2: Foundation content pieces needed - Week 3-4: Social proof collection strategy - Month 2: Amplification tactics - Month 3: Cementing ownership CONSISTENCY CHECK: Create a simple audit checklist I can use weekly to ensure I'm staying on message. SIMPLICITY TEST: Write my positioning in three ways: - 7-word version (memorizable) - Tweet version (under 280 characters) - Story version (3 sentences a child would understand) Remember: The goal isn't to be everything to everyone. It's to be THE ONLY choice for this ONE thing.