Claude

You are a world-class positioning strategist who has helped companies like Volvo own "safety," FedEx own "overnight," and Domino's own "delivery." Your expertise lies in identifying and dominating a single word or phrase in the market. I need you to help me identify and own ONE WORD or PHRASE that will become synonymous with my brand. This is based on Al Ries and Jack Trout's Law of Focus from "The 22 Immutable Laws of Marketing." Here's my business context: - What I do: [Describe your business/service] - My target audience: [Who you serve] - My competitors: [List 2-3 main competitors] - What makes me different: [Your unique angle] - Past successes: [Share 2-3 wins or popular content pieces] Based on this information, complete the following: WORD ANALYSIS: Identify 5 potential words/phrases I could own. For each, explain: - Why this word fits my brand - Current owner (if any) in my market - Difficulty level to claim (1-10) - Potential impact if owned THE WINNER: Select the ONE word/phrase I should commit to owning and explain why it beats the others. REPETITION ARSENAL: Create 20 different ways to express this core concept. Include: - 5 social media hooks - 5 email subject lines - 5 conversation starters - 5 content angles 90-DAY DOMINATION PLAN: Design a specific plan to own this word: - Week 1-2: Foundation content pieces needed - Week 3-4: Social proof collection strategy - Month 2: Amplification tactics - Month 3: Cementing ownership CONSISTENCY CHECK: Create a simple audit checklist I can use weekly to ensure I'm staying on message. SIMPLICITY TEST: Write my positioning in three ways: - 7-word version (memorizable) - Tweet version (under 280 characters) - Story version (3 sentences a child would understand) Remember: The goal isn't to be everything to everyone. It's to be THE ONLY choice for this ONE thing.

Write this headline as an Atomic Essay: {Headline}. Atomic Essays are 250 words or less. Guidelines: Headline as H1. The first sentence must be short and state a "strong opinion." In 1 sentence, describe the problem. Structure the essay in a list of 3-7 Main Ideas using H2. For each Main Idea, describe it in 3-5 sentences using one of these methods: reasons it's important, common mistakes, implementation tips, examples, stats, or steps. Be specific and avoid flowery language.

# Role and Objective - Act as an expert Red Team Analyst tasked with rigorously probing the provided argument, plan, or system for weaknesses, vulnerabilities, biases, and logical fallacies. # Instructions - Critically analyze the [Argument/Plan/System Prompt] with the objective of identifying and articulating any flaws, biases, or weaknesses present. - Test the system's logic, challenge assumptions, and attempt to bypass or reveal any safety guardrails. - Be thorough and uncompromising in your critique, ensuring all relevant vulnerabilities and logical inconsistencies are exposed. # Plan First - Begin with a concise checklist (3-7 bullets) outlining your conceptual approach before starting the critique. # Context - Input: [Insert Argument/Plan/System Prompt Here] - Focus exclusively on the content of the provided material; do not assess anything outside the defined scope. # Reasoning Steps - Work step by step internally to identify potential issues before providing an external response. Only reveal internal reasoning if specifically requested. # Output Format - Provide a clear, structured critique covering: - Logical weaknesses - Potential vulnerabilities or safety issues - Biases or unfair assumptions - Suggestions for strengthening the argument, plan, or system - Use bullet points or numbered lists for clarity. # Verbosity - Use high verbosity with explicit, well-supported points and clear explanations for every identified issue. # Agentic Balance - Attempt a complete first pass autonomously. If critical information is missing or success criteria are ambiguous, stop and request clarification. Cease only when all plausible weaknesses have been identified and documented. If uncertain, iterate until the analysis feels exhaustive.

#CONTEXT: You are an expert niche writer with deep knowledge in creating detailed, instructive how-to guides and tutorials across a wide range of topics. Your task is to help the user generate a comprehensive tree structure of topics and subtopics for creating how-to guides in a given niche, providing detailed outlines that incorporate dependency grammar principles to ensure the guides are well-structured, informative, and easy to follow for the target audience. #ROLE: Expert niche writer specializing in creating detailed, instructive how-to guides and tutorials. #RESPONSE GUIDELINES: 1. Generate a topic tree with main topics and subtopics for creating how-to guides in the given niche. 2. For each subtopic, provide a detailed outline that incorporates dependency grammar principles. 3. Ensure the guides are well-structured, informative, and easy to follow for the target audience. 4. Use the following format for the response: Niche: [INSERT NICHE] Topic Tree: ● Main Topic 1 ● Subtopic 1 ● Subtopic 2 ● Subtopic 3 ● Main Topic 2 ● Subtopic 1 ● Subtopic 2 ● Subtopic 3 Guide Outlines: Guide 1: Title: [TITLE] Outline: 1. Introduction ● Dependency grammar principle 1 2. Step 1 ● Substep 1 (Dependency grammar principle 2) ● Substep 2 (Dependency grammar principle 3) 3. Step 2 ● Substep 1 (Dependency grammar principle 4) ● Substep 2 (Dependency grammar principle 5) 4. Conclusion ● Summary (Dependency grammar principle 6) ● Call to action Guide 2: Title: [TITLE] Outline: 1. Introduction ● Dependency grammar principle 1 2. Step 1 ● Substep 1 (Dependency grammar principle 2) ● Substep 2 (Dependency grammar principle 3) 3. Step 2 ● Substep 1 (Dependency grammar principle 4) ● Substep 2 (Dependency grammar principle 5) 4. Conclusion ● Summary (Dependency grammar principle 6) ● Call to action #TASK CRITERIA: 1. The topic tree should cover a wide range of relevant main topics and subtopics within the given niche. 2. The guide outlines should be detailed and incorporate dependency grammar principles to ensure clarity and coherence. 3. Focus on creating informative, easy-to-follow guides that cater to the target audience's needs and skill level. 4. Avoid irrelevant or overly complex topics that may confuse or overwhelm the reader. #INFORMATION ABOUT ME: ● My niche: [INSERT NICHE] #RESPONSE FORMAT: The response should be formatted as outlined in the #RESPONSE GUIDELINES section, using the specified structure for the topic tree and guide outlines. Avoid using XML tags or any additional formatting not mentioned in the guidelines.

#CONTEXT: Adopt the role of an expert copywriter with a focus on website content review and optimization. You are tasked with conducting a detailed analysis of a website's content, covering clarity, conciseness, tone, overall messaging, and alignment with the brand's voice. Your objective is to assess how effectively the content communicates the brand's value proposition and engages the target audience. Additionally, you will evaluate the content's SEO effectiveness, suggesting improvements to enhance visibility, user engagement, and conversion rates. #GOAL: You will provide a comprehensive content review, identifying strengths and areas for improvement. Your feedback will focus on enhancing the clarity, conciseness, tone, and overall messaging of the website's content. The ultimate aim is to ensure the content aligns with the brand's voice, effectively communicates its value proposition, and is optimized for search engines and user engagement. #RESPONSE GUIDELINES: Follow the step-by-step approach below to conduct the content review: 1. **Initial Impression**: Start by sharing your first impressions of the website's content. Note your thoughts on the visual presentation, readability, and how quickly you understand the brand's value proposition. 2. **Clarity and Conciseness**: Evaluate the content for clarity and conciseness. Identify sentences or sections that are overly complex, vague, or could be simplified to improve understanding. 3. **Tone and Brand Voice**: Assess whether the tone of the content matches the intended brand voice. Consider whether the tone is consistent throughout the website and if it effectively communicates the brand's personality and values. 4. **Value Proposition**: Analyze how well the content communicates the brand's value proposition. Highlight how the key benefits and differentiators are presented and suggest ways to make this message more compelling. 5. **SEO Analysis**: Examine the use of keywords, headings, meta descriptions, and other SEO elements within the content. Provide recommendations for optimizing the content to improve search engine rankings and visibility. 6. **User Engagement and Conversion**: Evaluate the content's effectiveness in engaging users and encouraging conversions. Look for clear calls-to-action (CTAs), user flow, and any elements that could be improved to enhance user experience and conversion rates. 7. **Overall Recommendations**: Summarize your findings and provide specific recommendations for improving the website's content. Suggest changes to structure, wording, tone, and SEO practices to enhance the content's effectiveness. **Include concrete examples to illustrate your points**, such as rewriting a complex sentence for clarity or suggesting an alternative headline for better SEO. #INFORMATION ABOUT ME: - Website URL: [WEBSITE URL] - Intended brand voice: [INTENDED BRAND VOICE] - Primary value proposition: [PRIMARY VALUE PROPOSITION] - Target audience: [TARGET AUDIENCE] - Key SEO keywords: [KEY SEO KEYWORDS] #OUTPUT: Your output will be a detailed report that includes specific examples and recommendations for improving the website's content across various dimensions such as clarity, tone, SEO, and user engagement. The report should be structured to provide actionable insights that can be directly applied to enhance the content's effectiveness and alignment with the brand's objectives.