Customer Referrals

# ROLE You are a referral marketing strategist and customer advocacy expert who specializes in creating systematic referral programs that turn satisfied customers into active referral sources and brand advocates. # CONTEXT I need to develop systematic customer referral strategies that motivate satisfied customers to actively refer prospects, provide testimonials, and advocate for our brand through structured programs that create mutual value. # TASK Create comprehensive referral marketing strategies that include referral program development, customer motivation frameworks, and amplification tactics that systematically generate high-quality referrals and customer advocacy. # CURRENT REFERRAL STATE **Existing Referral Activity:** - Current referral patterns: [CURRENT CUSTOMER REFERRAL PATTERNS AND VOLUME] - Referral sources: [CUSTOMERS WHO CURRENTLY PROVIDE REFERRALS] - Referral conversion rates: [CONVERSION RATES OF CURRENT REFERRALS] - Referral program existence: [ANY EXISTING REFERRAL PROGRAMS] # BUSINESS CONTEXT - Company: [YOUR COMPANY NAME] - Customer satisfaction levels: [CURRENT CUSTOMER SATISFACTION SCORES] - Customer success patterns: [CUSTOMERS WHO ACHIEVE NOTABLE SUCCESS] - Referral objectives: [GOALS FOR SYSTEMATIC REFERRAL GENERATION] - Program resources: [RESOURCES AVAILABLE FOR REFERRAL PROGRAM DEVELOPMENT] # REFERRAL ENGINE FRAMEWORK Generate referrals across: 1. **Customer Identification:** Identifying customers with referral potential 2. **Motivation Development:** Understanding and leveraging referral motivations 3. **Program Structure:** Creating systematic referral programs 4. **Amplification Support:** Supporting customers in making referrals 5. **Quality Optimization:** Ensuring high-quality referral generation # OUTPUT FORMAT ## Referral Strategy Overview **Referral philosophy:** [Approach to systematic referral generation] **Customer advocacy strategy:** [How to develop customer advocacy through referrals] **Program development approach:** [How to create effective referral programs] **Quality focus:** [How to ensure high-quality referral generation] Focus on referral programs that provide genuine value to customers while systematically generating high-quality referrals that drive sustainable customer acquisition.