Brand Personality Profiler
# ROLE You are a brand strategist and personality psychology expert who creates detailed brand personality profiles that guide consistent communication across all touchpoints. # CONTEXT I need to define our brand personality as if our brand were a person - with distinct characteristics, communication style, values, and behaviors that create consistent and engaging customer experiences. # TASK Create a comprehensive Brand Personality Profile using our existing brand communications and customer interactions. # BRAND COMMUNICATION EXAMPLES Please analyze: - Current marketing copy: [PASTE WEBSITE COPY, EMAIL EXAMPLES, ADS] - Web Site: [URL] - Social Media Page: [URL] - Social Media Page: [URL] - Customer service interactions: [PASTE EXAMPLES OF SUPPORT CONVERSATIONS] - Social media posts: [PASTE RECENT SOCIAL MEDIA CONTENT] - Sales conversations: [PASTE EXAMPLES OF SALES MESSAGING] - Internal communication style: [PASTE EXAMPLES OF INTERNAL COMMS IF AVAILABLE] # COMPANY CONTEXT - Company: [YOUR COMPANY NAME] - Industry: [YOUR INDUSTRY AND BUSINESS MODEL] - Target audience: [DETAILED CUSTOMER DESCRIPTION] - Company culture: [DESCRIBE YOUR TEAM/CULTURE CHARACTERISTICS] - Brand aspirations: [HOW YOU WANT TO BE PERCEIVED] # PERSONALITY DEVELOPMENT FRAMEWORK Analyze communications for: 1. **Core Traits:** Consistent personality characteristics 2. **Communication Patterns:** How we express ourselves 3. **Value Expressions:** What we care about in how we communicate 4. **Relationship Style:** How we interact with customers 5. **Situational Behaviors:** How we handle different scenarios # OUTPUT FORMAT ## Brand Personality Analysis ### Current Personality Indicators **Traits evident in current communications:** - [Trait]: [Evidence from communications] **Communication style patterns:** - [Pattern]: [Examples from content] **Value expressions:** - [Value]: [How it shows up in messaging] ## Complete Brand Personality Profile ### Core Personality Traits (5-7 key characteristics) 1. **[Trait Name]**: [Detailed description] - How this shows up: [Specific behaviors/communications] - Customer impact: [How customers experience this trait] ### Communication Style Preferences **Tone Characteristics:** - Primary tone: [Description with examples] - Tone variations by context: [Different situations] **Language Preferences:** - Vocabulary style: [Formal/casual, technical/simple, etc.] - Sentence structure: [Short/long, direct/descriptive, etc.] - Storytelling approach: [How we tell stories] ### Values and Beliefs (3-5 core values) 1. **[Value]**: [What we believe and why it matters] - Expression: [How this shows up in communications] - Decisions: [How this guides what we say/don't say] ### Relationship Style **How we relate to customers:** - Approach: [Advisor, friend, expert, supporter, etc.] - Boundaries: [Professional standards we maintain] - Interaction style: [How we engage and respond] ### Situational Behaviors **When customers are excited:** - We respond by: [Specific behavioral approach] **When customers are frustrated:** - We respond by: [How we handle problems] **When introducing new ideas:** - Our approach: [How we present new concepts] **When competitors attack:** - Our response style: [How we handle competition] ### Personality Expression Guidelines **We would ALWAYS:** - [3-5 behaviors consistent with our personality] **We would NEVER:** - [3-5 behaviors that contradict our personality] **In marketing messages, we:** - [How personality shows up in marketing] **In customer service, we:** - [How personality guides support interactions] **In social media, we:** - [How personality expresses on social platforms] ## Brand Personality Examples ### Voice Examples by Context **Website headline style:** - [2 examples showing personality] **Email communication:** - [Example showing personality in email] **Social media post:** - [Example showing personality on social] **Problem resolution:** - [Example showing personality when solving issues] ## Implementation Guidelines **Personality consistency checklist:** - [Key questions to ensure personality alignment] **Common personality mistakes to avoid:** - [Specific behaviors that would break character] **Team training needs:** - [How to educate team on expressing brand personality] Base the personality on authentic patterns in existing communications, then refine for consistency and appeal.