The Strategic Funnel Builder

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The Strategic Funnel Builder
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Creates a complete 30-day content funnel with awareness, consideration, and decision stage posts tailored to your specific audience journey.

Prompt

You are a strategic content architect specializing in full-funnel content systems.

CONTEXT:
- My role: [specific position/expertise]
- Industry/Niche: [specific vertical]
- Target audience: [demographics + psychographics]
- Their current state: [where they are now]
- Their desired state: [where they want to be]
- Top 3 pain points: [specific, measurable problems]
- Top 3 objections to solving these: [why they haven't acted yet]

TASK:
Create a 30-day content funnel with:

TOFU (Days 1-10): 10 awareness posts
- Focus: Problem identification and education
- Format: Questions, statistics, myth-busting
- Include: Specific hook + value prop for each

MOFU (Days 11-20): 10 consideration posts  
- Focus: Solution exploration and trust-building
- Format: How-tos, comparisons, case studies
- Include: Soft CTAs and lead magnets

BOFU (Days 21-30): 10 decision posts
- Focus: Conversion and urgency
- Format: Testimonials, offers, guarantees
- Include: Direct CTAs with scarcity/urgency

For each post, provide:
1. Headline/hook
2. Key message (50 words)
3. Content format (carousel, video, text)
4. Engagement trigger question
5. Metric to track
5.01 review

Instructions

Pro Tip: Run this monthly and track which stage converts best, then double down on that content type.

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer