Service Excellence 7Ps

Design a comprehensive service marketing strategy for [service business description]. Position this as a premium offering that commands higher prices.

Develop the complete 7Ps framework:

PRODUCT (Service Design):
- Core service offering (one sentence)
- 5 complementary services to upsell
- Service levels (Bronze/Silver/Gold)
- Customization options
- Service guarantees/SLAs
- Intellectual property/methodology

PRICE (Value Equation):
- Pricing model (hourly/project/retainer/value-based)
- Price justification framework
- Payment terms and options
- Refund/satisfaction policy
- Price increase strategy
- ROI calculator for clients

PLACE (Delivery Channels):
- Primary delivery method
- Hybrid options (online/offline mix)
- Geographic service areas
- Partnership/referral channels
- Booking/scheduling system needs
- Accessibility considerations

PROMOTION (Authority Building):
- Thought leadership strategy
- Content marketing plan (topics/formats)
- Referral program structure
- Strategic partnership opportunities
- Speaking/workshop opportunities
- Awards/certifications to pursue

PEOPLE (Team Excellence):
- Key roles needed (even if solo now)
- Hiring criteria and cultural values
- Training program outline
- Performance standards
- Client communication protocols
- Personal brand building for team

PROCESS (Client Journey):
- 10-step client journey map
- Onboarding sequence
- Service delivery checklist
- Quality control points
- Feedback loops
- Automation opportunities

PHYSICAL EVIDENCE (Trust Signals):
- 10 trust-building assets to create
- Case study template
- Testimonial collection system
- Portfolio/credential display
- Professional materials needed
- Digital presence optimization

IMPLEMENTATION ROADMAP:
- Week 1-2 priorities
- Month 1 milestones
- 90-day success metrics
- Tools/software needed
- Budget allocation