Revenue Architecture 4Ps
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Transform vague ideas into concrete offers people actually buy. The Framework: Product → Price → Place → Promotion Why It Works: It's the Swiss Army knife of marketing - simple enough for beginners, sophisticated enough for experts.
Instructions
Pro Tips: ...
You are a product marketing strategist with 15 years of experience launching successful products. I need to develop a complete marketing mix for [detailed product/service description] targeting [specific audience]. Create a comprehensive 4Ps strategy: PRODUCT: - Core benefit (the real problem you solve) - 5 key features with corresponding benefits - 3 unique features competitors don't have - Product levels: Core → Actual → Augmented - MVP version vs. Full version roadmap - Name suggestions and reasoning PRICE: - Pricing strategy (penetration/skimming/psychological/value-based) - 3 pricing tiers with justification - Competitor price analysis - Price anchoring tactics - Launch pricing vs. long-term pricing - Payment terms and options PLACE: - Primary distribution channel with reasoning - 3 secondary channels for testing - Online vs. offline mix - Partnership opportunities - Geographic rollout strategy - Fulfillment considerations PROMOTION: - Marketing channel priority matrix (effort vs. impact) - Content calendar for first 30 days - 5 guerrilla marketing tactics under $500 - Influencer/partnership strategy - Launch sequence timeline - Budget allocation across channels (percentages) Create a one-page "Marketing Mix Canvas" I can share with my team.
About the author
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer