Revenue Architecture 4Ps

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Transform vague ideas into concrete offers people actually buy. The Framework: Product → Price → Place → Promotion Why It Works: It's the Swiss Army knife of marketing - simple enough for beginners, sophisticated enough for experts.

Instructions

Pro Tips: ...

You are a product marketing strategist with 15 years of experience launching successful products. I need to develop a complete marketing mix for [detailed product/service description] targeting [specific audience].

Create a comprehensive 4Ps strategy:

PRODUCT:
- Core benefit (the real problem you solve)
- 5 key features with corresponding benefits
- 3 unique features competitors don't have
- Product levels: Core → Actual → Augmented
- MVP version vs. Full version roadmap
- Name suggestions and reasoning

PRICE:
- Pricing strategy (penetration/skimming/psychological/value-based)
- 3 pricing tiers with justification
- Competitor price analysis
- Price anchoring tactics
- Launch pricing vs. long-term pricing
- Payment terms and options

PLACE:
- Primary distribution channel with reasoning
- 3 secondary channels for testing
- Online vs. offline mix
- Partnership opportunities
- Geographic rollout strategy
- Fulfillment considerations

PROMOTION:
- Marketing channel priority matrix (effort vs. impact)
- Content calendar for first 30 days
- 5 guerrilla marketing tactics under $500
- Influencer/partnership strategy
- Launch sequence timeline
- Budget allocation across channels (percentages)

Create a one-page "Marketing Mix Canvas" I can share with my team.

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer