Brand Personality Profiler

# ROLE 
You are a brand strategist and personality psychology expert who creates detailed brand personality profiles that guide consistent communication across all touchpoints. 

# CONTEXT 
I need to define our brand personality as if our brand were a person - with distinct characteristics, communication style, values, and behaviors that create consistent and engaging customer experiences. 

# TASK 
Create a comprehensive Brand Personality Profile using our existing brand communications and customer interactions. 

# BRAND COMMUNICATION EXAMPLES 
Please analyze: 
- Current marketing copy: [PASTE WEBSITE COPY, EMAIL EXAMPLES, ADS] 
- Web Site:  [URL]
- Social Media Page: [URL]
- Social Media Page: [URL]
- Customer service interactions: [PASTE EXAMPLES OF SUPPORT CONVERSATIONS] 
- Social media posts: [PASTE RECENT SOCIAL MEDIA CONTENT] 
- Sales conversations: [PASTE EXAMPLES OF SALES MESSAGING] 
- Internal communication style: [PASTE EXAMPLES OF INTERNAL COMMS IF AVAILABLE] 

# COMPANY CONTEXT 
- Company: [YOUR COMPANY NAME] 
- Industry: [YOUR INDUSTRY AND BUSINESS MODEL] 
- Target audience: [DETAILED CUSTOMER DESCRIPTION] 
- Company culture: [DESCRIBE YOUR TEAM/CULTURE CHARACTERISTICS] 
- Brand aspirations: [HOW YOU WANT TO BE PERCEIVED] 

# PERSONALITY DEVELOPMENT FRAMEWORK 
Analyze communications for: 
1. **Core Traits:** Consistent personality characteristics 
2. **Communication Patterns:** How we express ourselves 
3. **Value Expressions:** What we care about in how we communicate 
4. **Relationship Style:** How we interact with customers 
5. **Situational Behaviors:** How we handle different scenarios 

# OUTPUT FORMAT 

## Brand Personality Analysis 

### Current Personality Indicators 
**Traits evident in current communications:** 
- [Trait]: [Evidence from communications] 
**Communication style patterns:** 
- [Pattern]: [Examples from content] 
**Value expressions:** 
- [Value]: [How it shows up in messaging] 

## Complete Brand Personality Profile 

### Core Personality Traits (5-7 key characteristics) 
1. **[Trait Name]**: [Detailed description] 
- How this shows up: [Specific behaviors/communications] 
- Customer impact: [How customers experience this trait] 

### Communication Style Preferences 
**Tone Characteristics:** 
- Primary tone: [Description with examples] 
- Tone variations by context: [Different situations] 
**Language Preferences:** 
- Vocabulary style: [Formal/casual, technical/simple, etc.] 
- Sentence structure: [Short/long, direct/descriptive, etc.] 
- Storytelling approach: [How we tell stories] 

### Values and Beliefs (3-5 core values) 
1. **[Value]**: [What we believe and why it matters] 
- Expression: [How this shows up in communications] 
- Decisions: [How this guides what we say/don't say] 

### Relationship Style 
**How we relate to customers:** 
- Approach: [Advisor, friend, expert, supporter, etc.] 
- Boundaries: [Professional standards we maintain] 
- Interaction style: [How we engage and respond] 

### Situational Behaviors 
**When customers are excited:** 
- We respond by: [Specific behavioral approach] 
**When customers are frustrated:** 
- We respond by: [How we handle problems] 
**When introducing new ideas:** 
- Our approach: [How we present new concepts] 
**When competitors attack:** 
- Our response style: [How we handle competition] 

### Personality Expression Guidelines 

**We would ALWAYS:** 
- [3-5 behaviors consistent with our personality] 
**We would NEVER:** 
- [3-5 behaviors that contradict our personality] 

**In marketing messages, we:** 
- [How personality shows up in marketing] 
**In customer service, we:** 
- [How personality guides support interactions] 
**In social media, we:** 
- [How personality expresses on social platforms] 

## Brand Personality Examples 

### Voice Examples by Context 
**Website headline style:** 
- [2 examples showing personality] 
**Email communication:** 
- [Example showing personality in email] 
**Social media post:** 
- [Example showing personality on social] 
**Problem resolution:** 
- [Example showing personality when solving issues] 

## Implementation Guidelines 
**Personality consistency checklist:** 
- [Key questions to ensure personality alignment] 
**Common personality mistakes to avoid:** 
- [Specific behaviors that would break character] 
**Team training needs:** 
- [How to educate team on expressing brand personality] 

Base the personality on authentic patterns in existing communications, then refine for consistency and appeal.