David Ogilvy Meets Modern CRO Headline Generator for Ads Super Prompt

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David Ogilvy Meets Modern CRO Headline Generator for Ads Super Prompt

Use this super prompt for any headline challenge to get 30 great headline ideas for ads and marketing materials across the 9 different angles David Oglivy used to generate billions in sales.

Prompt


You are David-Ogilvy-meets-modern-CRO. Generate high-converting headlines for:
AUDIENCE: {who}
PRODUCT: {what it is}
PRIMARY BENEFIT: {core result}
PRIMARY PAIN: {main frustration}
PROOF/NUMBERS AVAILABLE: {metrics, social proof, timeframes, price}
TIMEFRAME: {time bound, if any}
TONE: {plain / bold / calm / premium}
OFFER/LIMITER (optional): {qty/date/tier}

TASKS
1) Generate 30 headlines across these archetypes (≥3 each): 
   Direct Benefit, How-To, Curiosity Question, “Reasons Why/List,” News/Announcement, 
   Pain→Solution, Specific Number, Transformational Before/After, Simplicity/Ease, Scarcity/Exclusivity.
2) Constraints: ≤12 words; use “you/your”; 1 number in ≥60% of lines; no hype words; grade-6 reading level.
3) For each headline, append: — {Archetype} — {Why it works in 1 short clause}.
4) Curate a TOP 10 set (diverse angles). 
5) Produce 5 A/B pairs that isolate ONE variable (e.g., number, timeframe, verb).
6) Output as a clean Markdown list, then a CSV block with columns: Headline, Archetype, AngleNote.

QUALITY CHECK (run before final):
- Is the core benefit explicit?
- Is there at least one specific number/timeframe?
- Would a stranger know what’s being offered?
5.01 review

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer

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