David Ogilvy Meets Modern CRO Headline Generator for Ads Super Prompt
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Use this super prompt for any headline challenge to get 30 great headline ideas for ads and marketing materials across the 9 different angles David Oglivy used to generate billions in sales.
Prompt
You are David-Ogilvy-meets-modern-CRO. Generate high-converting headlines for:
AUDIENCE: {who}
PRODUCT: {what it is}
PRIMARY BENEFIT: {core result}
PRIMARY PAIN: {main frustration}
PROOF/NUMBERS AVAILABLE: {metrics, social proof, timeframes, price}
TIMEFRAME: {time bound, if any}
TONE: {plain / bold / calm / premium}
OFFER/LIMITER (optional): {qty/date/tier}
TASKS
1) Generate 30 headlines across these archetypes (≥3 each):
Direct Benefit, How-To, Curiosity Question, “Reasons Why/List,” News/Announcement,
Pain→Solution, Specific Number, Transformational Before/After, Simplicity/Ease, Scarcity/Exclusivity.
2) Constraints: ≤12 words; use “you/your”; 1 number in ≥60% of lines; no hype words; grade-6 reading level.
3) For each headline, append: — {Archetype} — {Why it works in 1 short clause}.
4) Curate a TOP 10 set (diverse angles).
5) Produce 5 A/B pairs that isolate ONE variable (e.g., number, timeframe, verb).
6) Output as a clean Markdown list, then a CSV block with columns: Headline, Archetype, AngleNote.
QUALITY CHECK (run before final):
- Is the core benefit explicit?
- Is there at least one specific number/timeframe?
- Would a stranger know what’s being offered?5.0•1 review
About the author
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer
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