Product Differentiation Strategy

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Product Differentiation Strategy

When to use: You're in a crowded market and struggling to stand out.

Prompt


Act as a product strategist. My business operates in [industry].

Analyze my product/service against top 5 competitors. Identify differentiation opportunities across:

a) Features and capabilities
b) Brand positioning and messaging
c) Customer experience and service
d) Pricing and packaging

Suggest at least 3 unique positioning angles that will allow me to stand out and command higher market share.

Format the response as:
- Competitor comparison table
- Gap analysis (what competitors are missing)
- Strategic positioning options (with target customer for each)
- Recommended positioning statement

Include messaging examples I can use in marketing immediately.
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Instructions

Pro Tips: - Name your competitors: "We compete with [Brand X, Brand Y]"...

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer