Conversion Psychology AIDA+

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Write copy that turns scrollers into buyers using proven psychology. The Framework: Attention → Interest → Desire → Action (Enhanced) Why It Works: It's based on 100+ years of consumer psychology research, proven across every medium from print to TikTok.

Instructions

Pro Tips: ...

Create high-converting copy for [product/service] targeting [specific audience segment] using an enhanced AIDA framework. The goal is [specific conversion goal].

Craft multiple variations:

ATTENTION (Pattern Interrupts):
- 5 scroll-stopping headlines using different psychological triggers:
  * Curiosity gap
  * Controversial/contrarian take
  * Specific number/statistic
  * Question that challenges assumptions
  * Ultra-specific benefit
- 3 visual hook descriptions (for ads/posts)
- Optimal posting time based on audience

INTEREST (Engagement Hooks):
- Problem/agitation statement (40 words)
- Surprising fact or statistic with source
- Mini case study (2 sentences)
- "Most people think X, but actually Y" statement
- Relevant analogy or metaphor

DESIRE (Value Stacking):
- Transform features into emotional benefits
- 3 social proof elements (specific types)
- Urgency/scarcity element (ethical)
- Risk reversal/guarantee
- Future pacing (paint the picture of success)
- Handle top 3 objections preemptively

ACTION (Conversion Triggers):
- Primary CTA (5 variations to A/B test)
- Micro-commitment option
- Multiple response mechanisms
- Post-action instructions
- Follow-up sequence plan

FORMAT VARIATIONS:
1. LinkedIn post (1,300 characters)
2. Email sequence (3 emails)
3. Landing page hero section
4. 30-second video script
5. Twitter/X thread (5-7 tweets)

Include psychological principles used and why they work for this audience.
Pro Tips:

Test attention hooks with $20 ad spend before scaling

Desire section should be 2x longer than others

Always include a micro-commitment option

Top Use Cases:

Sales page optimization

Email campaign creation

Social media ad copy

Cold outreach templates

Webinar registration pages

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer