Conversion Psychology AIDA+
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Write copy that turns scrollers into buyers using proven psychology. The Framework: Attention → Interest → Desire → Action (Enhanced) Why It Works: It's based on 100+ years of consumer psychology research, proven across every medium from print to TikTok.
Prompt
Create high-converting copy for [product/service] targeting [specific audience segment] using an enhanced AIDA framework. The goal is [specific conversion goal]. Craft multiple variations: ATTENTION (Pattern Interrupts): - 5 scroll-stopping headlines using different psychological triggers: * Curiosity gap * Controversial/contrarian take * Specific number/statistic * Question that challenges assumptions * Ultra-specific benefit - 3 visual hook descriptions (for ads/posts) - Optimal posting time based on audience INTEREST (Engagement Hooks): - Problem/agitation statement (40 words) - Surprising fact or statistic with source - Mini case study (2 sentences) - "Most people think X, but actually Y" statement - Relevant analogy or metaphor DESIRE (Value Stacking): - Transform features into emotional benefits - 3 social proof elements (specific types) - Urgency/scarcity element (ethical) - Risk reversal/guarantee - Future pacing (paint the picture of success) - Handle top 3 objections preemptively ACTION (Conversion Triggers): - Primary CTA (5 variations to A/B test) - Micro-commitment option - Multiple response mechanisms - Post-action instructions - Follow-up sequence plan FORMAT VARIATIONS: 1. LinkedIn post (1,300 characters) 2. Email sequence (3 emails) 3. Landing page hero section 4. 30-second video script 5. Twitter/X thread (5-7 tweets) Include psychological principles used and why they work for this audience. Pro Tips: Test attention hooks with $20 ad spend before scaling Desire section should be 2x longer than others Always include a micro-commitment option Top Use Cases: Sales page optimization Email campaign creation Social media ad copy Cold outreach templates Webinar registration pages
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