Market Domination STP

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Laser-focus your marketing by finding and owning your perfect niche. The Framework: Segmentation → Targeting → Positioning Why It Works: Most businesses try to serve everyone and end up serving no one. STP forces you to choose your battles wisely.

Instructions

Pro Tips: ...

Act as a strategic marketing consultant specializing in market segmentation. I'm launching a [product/service] in the [industry] space with a budget of [amount] and timeline of [timeframe].

Perform a comprehensive STP analysis:

SEGMENTATION:
- Identify 5-7 distinct market segments based on demographics, psychographics, behaviors, and needs
- For each segment, provide: size estimate, growth rate, pain points, buying power, and accessibility

TARGETING:
- Score each segment (1-10) on: Market size, Growth potential, Competition intensity, Profit margins, Alignment with my capabilities
- Recommend the #1 segment to target first with detailed justification
- Identify 2 backup segments for future expansion

POSITIONING:
- Create 3 positioning strategies for my chosen segment
- Include: Value proposition, Key differentiators, Proof points needed, Messaging framework
- Write a 25-word positioning statement using this formula: "For [target segment] who [need/want], [product] is the [category] that [key benefit] because [reason to believe]."

Additional deliverables:
- 3 competitor weaknesses I can exploit
- 5 quick-win tactics to test positioning
- Key metrics to track success


About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer