Portfolio Power Matrix

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Know exactly what to double down on and what to kill. The Framework: BCG Growth-Share Matrix 2.0 Why It Works: Prevents the #1 business killer - spreading yourself too thin across too many initiatives.

Instructions

Pro Tips: ...


Analyze my business portfolio using an enhanced BCG Matrix. I have [number] products/services/projects: [list with brief descriptions and current metrics].

Perform strategic portfolio analysis:

CLASSIFICATION:
For each item, determine:
- Market growth rate (with data/reasoning)
- Relative market share/competitive position
- Revenue contribution (actual or projected)
- Profit margin
- Time/resource investment required
- Strategic fit with overall vision

MATRIX PLACEMENT:

STARS (High Growth, High Share):
- Investment strategy
- Scaling tactics
- Team/resource allocation
- Success metrics
- Risk factors to monitor

CASH COWS (Low Growth, High Share):
- Optimization opportunities
- Cost reduction strategies
- Cross-selling potential
- Automation possibilities
- Sunset timeline (if applicable)

QUESTION MARKS (High Growth, Low Share):
- Go/No-go decision criteria
- Pilot test design
- Success indicators
- Pivot options
- Investment limit

DOGS (Low Growth, Low Share):
- Shutdown sequence
- Asset recovery plan
- Customer migration strategy
- Lessons learned
- Redeployment of resources

STRATEGIC RECOMMENDATIONS:
1. Portfolio balance assessment
2. Resource reallocation plan
3. 30-60-90 day action items
4. Investment priorities (ranked)
5. Quick wins to pursue immediately
6. New opportunities to explore

DECISION MATRIX:
Create a scoring rubric (1-10) for:
- Revenue potential
- Profit potential
- Strategic importance
- Resource requirements
- Risk level
- Time to results

Output: Visual matrix + Strategic narrative + Action plan

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer