Lifecycle Marketing Machine

Eric Eden

Sep 21, 2025

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Automates SaaS lifecycle: onboarding, activation, adoption, expansion, renewal, win‑back, advocacy.

Develop lifecycle marketing automation for [SaaS/subscription business]. Build: onboarding sequence for new users (14-day flow), activation triggers and milestones, feature adoption campaigns, usage-based messaging triggers, upgrade and expansion campaigns, renewal and retention sequences, win-back campaigns for churned users, advocacy and referral programs, NPS/feedback automation, and customer health score automation. Map all touchpoints with message frequency governance.

About the author

Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer