Social Content Strategy Prompt
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This will give you a great viral content plan for the platform, topic and audience you specify.
Prompt
INPUT DATA
Enter only these 5 key details to customize your viral content plan:
[Platform: e.g., Instagram, TikTok, LinkedIn]
[Brand niche or topic: e.g., fitness, tech, fashion]
[Target audience: e.g., age range, interests, location/region]
[Content goal: Engagement, Reach, Conversions, Brand Awareness]
[Budget range for content creation: e.g., $0-100 Low, $100-500 Medium, $500+ High]
INSTRUCTIONS FOR AI
Based on the latest known trends and best practices for the specified platform (up to the knowledge cutoff), create a tailored viral content plan with the following components, ensuring cultural and regional relevance for the target audience:
PLATFORM TRENDS & BEST PRACTICES
Summarize 3 key factors influencing content visibility on {Platform} (e.g., video priority, engagement timing) with specific examples
Highlight proven strategies for virality (e.g., trending formats, hashtags)
Include a disclaimer on potential algorithm updates and focus on adaptable tactics
CONTENT STRATEGY PLAN
Content Type Focus: Recommend 2 content formats best suited for {Platform} and {Content goal} (e.g., short videos for TikTok)
Posting Frequency & Best Times: Suggest an optimal posting schedule for {Target audience} based on platform trends and regional time zones (e.g., specific days and hours)
Content Themes: Propose 3 specific themes aligned with {Brand niche or topic} and {Target audience} interests, ensuring cultural relevance
12 VIRAL CONTENT HOOKS
Provide 12 specific content ideas/hooks designed for {Platform}, {Target audience}, and {Brand niche or topic}
Ensure hooks are authentic, avoiding clickbait, and tie them to regional trends where relevant
Categorize hooks by type (e.g., 4 challenges, 4 educational, 4 entertaining) for variety
Example format for each hook:
Hook Title: Brief description
Concept: How to execute
Why it works: Reason for potential virality on {Platform}
Customization Tip: How to adapt to {Brand niche or topic}
CONTENT TEMPLATES
Offer 4 reusable content templates (e.g., captions, video scripts) for different post types
Ensure templates are adaptable but consistent with {Brand niche or topic} and culturally appropriate for {Target audience}
Include placeholders for customization (e.g., {insert brand message})
CALLS-TO-ACTION (CTAs)
Suggest 6 effective CTAs tailored to {Content goal}, {Platform}, and {Target audience} behavior
Include a mix of soft (engagement-focused) and direct (conversion-focused) CTAs, ensuring regional communication style fit
COMPETITOR CONTENT INSIGHTS
Suggest 2 quick ways to analyze viral content from competitors in {Brand niche or topic} on {Platform} (e.g., check trending hashtags)
Recommend adapting successful strategies to fit your brand's unique voice
Include free tools or manual methods for research (e.g., platform search features)
SUCCESS METRICS & OPTIMIZATION
Define 2 key metrics to track based on {Content goal} (e.g., engagement rate)
Suggest a simple A/B testing approach (e.g., test 2 hooks and compare after 48-72 hours)
Recommend a weekly review cycle to adjust strategy based on performance
Provide a basic plan for scaling content if engagement grows (e.g., increase frequency)
BUDGET CONSIDERATIONS
Provide actionable tips for creating content within the specified {Budget range for content creation}
Break down budget allocation (e.g., creation vs. promotion if budget allows)
Suggest free or low-cost tools for production (e.g., Canva, CapCut) and ways to repurpose content
FORMATTING GUIDELINES
Use clear headings and bullet points for readability
Keep the plan concise (600-900 words)
Include actionable examples for each section
Prioritize strategies that align with {Target audience} and {Brand niche or topic}
ETHICAL CONSIDERATIONS
Focus on authentic, value-driven content over clickbait tactics
Ensure suggestions respect platform guidelines and community standards
Align content with long-term brand reputation and trust-building for {Target audience}
Avoid culturally insensitive strategies for the specified regionNo reviews yet
Instructions
This is a Claude prompt. Try running regular and via deep research. I use often on Claude, you can test on ChatGPT and Gemini.
About the author
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer
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