Competitor Gap Analyzer Skill in Claude
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Use Case: Research competitors' content strategies and identify gaps, opportunities, and underserved topics where you can win.
Prompt
Prompt: Help me create a Skill called "Competitor Content Gap Analyzer" that researches competitor content and identifies opportunities where I can create better, more comprehensive content. ## Skill Purpose Analyze 3-5 competitors' content strategies to identify: - Topics they're ranking for that I'm not - Content gaps where no one is serving the audience well - Opportunities to create definitive, superior content - Keywords and queries I should target - Content formats that are underutilized in my space ## When to Use This Skill Use this skill when I need to: - Build a content strategy for a new niche or market - Find quick-win content opportunities - Understand what's working for competitors - Identify topics where I can differentiate - Plan a content roadmap for the next quarter ## Required Inputs Ask me for: 1. [My website/business] - URL or description of what I do 2. [Competitor URLs] - 3-5 competitor websites to analyze 3. [Content goals] - traffic, leads, authority, sales 4. [Content types I can create] - blog, video, podcast, tools, templates, courses 5. [Resources available] - team size, budget, time constraints ## Analysis Process For each competitor, research and identify: 1. **Top-performing content** - Most-trafficked pages - Most-shared content - Most-linked content - Content that ranks for high-value keywords 2. **Content types and formats** - Blog posts, guides, case studies, tools, videos, podcasts - Average content depth (word count, production quality) - Update frequency 3. **Topics and themes** - Main content pillars - Keyword clusters they target - Audience pain points they address 4. **Gaps and weaknesses** - Thin or outdated content - Topics they mention but don't fully cover - Questions they don't answer - Content formats they ignore ## Output Format Provide: ### 1. Competitor Overview Table | Competitor | Content Strengths | Content Weaknesses | Top Keywords | Content Frequency | ### 2. Content Gap Opportunities (Prioritized) For each opportunity: - **Topic/Keyword** - what to create content about - **Gap type** - untapped topic, shallow coverage, outdated content, missing format - **Difficulty** - easy/medium/hard to rank or gain traction - **Potential impact** - estimated traffic/leads/authority gain - **Content angle** - unique approach or POV to take - **Format recommendation** - blog, video, tool, template, guide ### 3. Quick-Win Content Ideas (Top 10) List 10 specific content pieces to create, formatted as: - **Title idea** - **Why it's a gap** - **Estimated difficulty** - **Keyword target** ### 4. Long-Term Pillar Opportunities (3-5) Identify bigger content plays: - **Pillar topic** - **Why it matters** - **Subtopics to cover** - **Content hub structure** - **Resources needed** ### 5. Strategic Recommendations - Overall content strategy insights - Differentiation opportunities - Content format innovations for the space - Link-building opportunities ## Research Guidelines - Focus on content that drives measurable results (traffic, links, conversions) - Look beyond just blog posts (consider videos, tools, templates, communities) - Identify not just what competitors do, but what the audience needs that no one provides - Consider content opportunities at different funnel stages (awareness, consideration, decision) - Note seasonal or timely content opportunities Create this skill so I can find and dominate content opportunities my competitors are missing.
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About the author
Co-founder of Prompt Magic and ThinkingDeeply.ai Career Chief Marketing Officer